At IBM iX, Emiel worked as a Senior Designer across a broad range of client projects, spanning UX/UI, visual design, branding, and digital experiences. Alongside project work, he also took on art direction responsibilities within the studio and supported other designers in a management and career coaching role.
The work was collaborative and often client-facing. Depending on the assignment, this meant running Enterprise Design Thinking workshops, gathering requirements, aligning stakeholders, shaping journeys and wireframes, and developing interfaces and visual concepts into production-ready design.
Alongside delivery work, Emiel contributed as an art director, helping maintain the quality and consistency of the studio's output. He also held a managerial and coaching role, supporting the development of fellow designers and helping guide their growth over time.
Across projects, Emiel's contribution included workshop facilitation, requirements gathering, journeys, wireframes, interface design, design system work, user testing, and visual identity development. The work combined structured UX thinking with strong visual execution, reflecting a practice that moved comfortably between product, brand, and communication design.
Emiel worked on the redesign of a digital platform, shaping the experience across devices and in relation to other services within the ecosystem. He led workshops, developed journeys and wireframes, and translated these into tested interface designs.
Emiel redesigned the dashboard using insights from interviews with users of the original version. The result was a clearer dashboard for monitoring financial KPIs and supporting decision-making in client discussions.
Emiel designed a microsite for Schröders and IBM, creating a clear and visually distinctive experience for complex content. The work focused on layout, hierarchy, and colour to give the site a strong and recognisable identity.
For Julius Baer, Emiel designed a distinct visual identity for a cybersecurity document within the existing brand framework. The concept was built around a graphic language inspired by data and data flow, creating a more recognisable and coherent publication.
Brand and label design for Nuchter, a Groninger pale ale with a recipe generated by IBM Watson (AI) through a combination of regional characteristics and hop profiles.
Emiel worked on Minehub, a blockchain platform for transactions across the mining supply chain. Emiel designed new features, gathered requirements in client workshops, and contributed across product definition, testing, and design system maintenance.